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    legolas| 11335 posts

    Channel 4 stand's on head: Channel 4 said it had a "duty" to make sure that any TV ads it airs are fully compliant with the advertising code.

    A spokesman for the channel said it was the broadcaster's policy to leave it "up to our viewers to make their own judgment about the adverts they have seen".

     

    That seem's to be an open-invite from Channel 4 for the public to let them know how it judge's the adverts. 

     

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    21 Feb 2012 @ 15:57

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    legolas| 11335 posts

    It's your choice whether or not you use this address: http://www.channel4.com/4viewers/contact-us

    Channel 4's role goes beyond creating powerful television.

     

    Our operating model has always required us to strike a balance between public service and commercial content

     

     Accountability

    We aim to promote responsible behaviour.

     

    Community

    We aim to continue to play a responsible role in the community.

    People

    Our belief is that diversity contributes to the fulfilment of our public service remit and to being the best that we can creatively be. We aim to nurture and develop talent within our business and across the media industry in order to work with the most diverse range of people across the UK.


     We are committed to continually improving and developing our CR Strategy and are always open to feedback and suggestions. If you think your suggestions would help us improve, we'd love to hear from you!


     

     Channel 4 © 2012. Channel 4 is not responsible for the content of external websites.

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    23 Feb 2012 @ 17:59

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    legolas| 11335 posts

    An update from a short while ago (irishtimes.com - Last Updated: Thursday, February 23, 2012, 16:51):

    A controversial advertisement for Irish bookmakers Paddy Power, aired last weekend on Sky Sports television, has been pulled by British authorities following complaints.

    The 31-second ad which featured members of the transgender community had been pre-approved by British advertising watchdog Clearcast but in a reversal today the body decided to shelve it.

    In a statement released today, Clearcast said in making its original decision to approve the ad it had sought a view from the Beaumont Society - a body run by and for those who cross dress or are transsexual – and they did not find the script idea offensive.

    The statement added following a number of complaints over the last few days “it appears the ad has caused offence and in consultation with broadcasters, it has been decided that the ad should no longer run”.

    “We regret offence that may have been caused,” Clearcast added.

    The ad in question promised to make ladies day at the Cheltenham horse racing festival “even more exciting” by adding some “beautiful transgendered ladies” to a crowd of race-goers. Viewers were then asked to “spot the stallions from the mares”.

    Groups representing members of the transgender community had called for it to be pulled on the basis of it featuring “deeply transphobic content”.

    ____________________________________________________________________________________________

    Paddy Power spokesman Ken Robertson described the decision by Clearcast and broadcasters as “frustrating” given that the commercial was already pre-approved.

    Mr Robertson said Paddy Power had reached out to the transgender community for feedback in making the ad and had cast members of the community in the commercial.

    He said: “The Beaumont Society stated there was ‘nothing untoward with the advert concept’ and felt it was not inappropriate since ‘the entire campaign would be a tongue-in-cheek look at the Ladies Day’s at race meeting where these day’s a large number of cross dresser’s make a day of it’”.

    “Given the attention and diligence we demonstrated throughout the development of this commercial, we are very disappointed by today’s decision,” he added.

    The ad was only aired on British television.

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    23 Feb 2012 @ 18:02

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    tag| 7812 posts

    i've the intellectual confidence to appear stupid sometimes…

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    23 Feb 2012 @ 21:52

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    Aerach| 13463 posts

    Paddy Power's marketing reminds me of Ryanair's. It reeks of immature, macho, laddish culture. When they overstep the mark, and are pulled up on it, their reaction is bitter, unapologetic and pig-headed.

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    24 Feb 2012 @ 10:44

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    Bebs| 4795 posts

    Aerach posted

    Paddy Power's marketing reminds me of Ryanair. It reeks of immature, macho, laddish culture. When they overstep the mark, and are pulled up on it, their reaction is bitter, unapologetic and pig-headed.

     

    They have an amazing marketing team. If I were them, I'd be looking for a bonus. Paddy Power's target market are immature, macho lads. The controversy stirred up in this will not deter their target market. If anything, it's probably going to help the campaign, as it'll spread the message further. The people it's trying to reach will get the joke. If you're not averted by the transphobia, it's actually an excellent ad.

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    23 Feb 2012 @ 23:42

  • 5

    legolas| 11335 posts

    From TENI: 

    ACTION ALERT- Slap in the Face: TV3 Refuses to Pull Transphobic Paddy Power Ad

    We regret to inform you that TV3 is the only channel in Ireland still airing Paddy Power’s “lady's day” ad. The 31-second ad asks viewers to 'spot the stallions from the mares' and has been widely derided as offensive and transphobic.

    On 23rd February Clearcast, the UK body that originally approved the ad, released a statement saying, “it appears that the ad has caused offence and in consultation with broadcasters, it has been decided that the ad should no longer run on their TV or VoD services in its current format.” Channel 4 and BskyB pulled the ad in the wake of this decision. ESPN has also pulled it. However, TV3 continues to run the ad.

    TENI Director Broden Giambrone spoke to a representative at TV3, “I informed them the ad had been pulled in the UK. They had the opportunity to make the right and conscientious decision. Unfortunately, they chose not to.”

    The response from TV3 was that they had, “reviewed the advertisement in accordance with standard procedure and believes this advertisement is in accordance with relevant regulation.”

    The Advertising Standards Authority for Ireland and the Advertising Standards Authority in the UK have both received hundreds of complaints about Paddy Power’s advert and have launched a formal investigation.

    "It is ironic that the one station in Ireland that won an award for its coverage of LGBT issues, turns around and is the only TV station in this country to air this totally transphobic advert, it beggars belief," said TENI’s National Development Worker Vanessa Lacey.

    “We are deeply disappointed and frustrated that this ad continues to be shown on air. The longer the ad runs the more harm it causes,” said Giambrone. “We call on all our friends and allies to once again bring on the pressure to pull this offensive ad off the air for good. Please call and write to TV3 and tell them this is totally unacceptable."

    To make a complaint:

    Call: (01)4193333

    Email: complaints@tv3.ie

    Complete a complaints form: http://www.tv3.ie/corporate_complaint_form.php

    If you saw the ad on TV3 you should also make a complaint to the Advertising
    Standards Authority of Ireland: http://www.asai.ie/complain.asp

     

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    24 Feb 2012 @ 17:54

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    Louisevb| 4055 posts

    Here's a very good article around the issues.

    Explainer: Gender Identity issues · TheJournal.ie
    This week, a controversial advert was pulled from many Irish television stations after complaints it was 'deeply transphobic'. Here, we take a closure look at the issue of gender identity.
    http://www.thejournal.ie/explainer-gender-identity-issues-361922-Feb2012/

     

    louisehannonphotography.smugmug.com/

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    25 Feb 2012 @ 18:24

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    crazychic| 4558 posts

    Plus a million Louise

    Regret the things you haven't done and revel in the things you have

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    25 Feb 2012 @ 19:40

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    dizzydoris| 2147 posts

    Perhaps Paddy Powers could clarify if the relevant transgendered people were paid to appear? And if so, were they allowed to sign off on their representation before broadcast?  Probably yes to the first and no to the second.

    That advert could have been very funny, without causing offence because misinterpretation is classic humour but instead, they choose to sneer.  

    If it was just cynical marketing then ROCK ON and no pun intended but... we’ll be having your balls for earrings!

    See? It can be a funny.  {#Insert smilie}   It’s the advert that is offensive, not the subject.

     

     

    You'll never learn from people like yourself.

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    25 Feb 2012 @ 19:55

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    dizzydoris| 2147 posts

    You'll never learn from people like yourself.

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    03 Mar 2012 @ 19:16

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    dizzydoris| 2147 posts

    http://www.bbc.co.uk/news/uk-england-gloucestershire-18075633

    And TV3’s opinion is? Line was crossed so own up.

    You'll never learn from people like yourself.

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    17 May 2012 @ 19:41

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